The Trap of the New Normal

From a tweet recommendation by Aurini Davis, I read the post “Your Attention, Please” dated 23 May 2015 by C.J. Caswell at Prax Americana. It is an excellent and provocative post, which is why I would bother to criticize it in the sense of analyzing it in the search for truth as only us few NT rationalists can. This is my participation in the process of scientific method that we men of the backlash use to rediscover and re-engineer masculinity.

Philosophy concerns itself with the big picture, a view large enough to contain all that is relevant, but ideally not enlarged unnecessarily with extraneous concerns that cloud the analysis and potential of understanding. C.J. ends his post with lots of fronts of inquiry to better understand the attention economy.


I don’t believe the attention economy is a natural or supernatural given. I believe it is simply a debt slavery control structure that rots with success. The attention economy is subject to natural law, as evident by its fundamentals of push and pull economics. Without the printing press and credit alchemy, there would be no way to tax the producers so massively and efficiently to push through this much ‘information’ onto the plebs. Without funding the liberation of women from reciprocal payment to men, those antiquated agents of distributed political and economic creation and control, for the cultural and material wealth today’s domesticated men produce, there would not be so much whoring for attention. There would not be the consumerist economy based on direct and primitive ego and instinct stimulation.

We men are emasculated by the programming of our childhoods, and there is no way for a man to know how deep that programming ultimately goes.

Deprogramming and reprogramming are processes without an identifiable goal state. Life is navigated as a journey not organized like a shelf. Some things are about change, are dynamic. Static perfection everywhere is death and nonexistence.

Instead of figuring out the glories of the attention economy in all its splendor as an observer from within, I suggest looking at its value from without. It will be impossible to have a semblance of objectivity otherwise.

What I’d like to know is what are the exploitable weaknesses and strengths of the attention economy. With its strengths, how can I exploit the cannibalistic sheeple for my purposes rather than letting the credit establishment have a monopoly? With its weaknesses, how can I hasten the collapse of this system, at least by withholding my vitality and cooperation?

Garbage in, garbage out. If you assume a population of idiots, you get an idiot system. C.J. makes this important philosophical point:

But engineers don’t make the plans; they carry them out, inform the ones making the plans of what’s possible. Same with doctors. We need a reality check on what positions in society actually lead to real change and influence, and in the process, we can remind ourselves why so many people are enamored with activism, advocacy, journalism, entertainment, and the risky, low-paying jobs with the potential to really change the world, for better or worse.

Why be a rational man without being a planner?

I have been thinking lately about reducing my sphere of interest to my sphere of grasp. It is not easy. It will take some serious self-programming, but I am experimenting with doing that right now. We don’t need to follow current events except to realize the risks to our control and feasibly mitigate them. The information diet is key. The selection and deselection of thought process and muscle actuation is key. Social awareness is key, but with it comes the risk of emotional investment is subjugation, bad habits, distraction…. I am contemplating the notion of intermittent emotional fasting to recover a measure of control, incrementally if it is to be a useful technique. I won’t know if it works well for months.

I recommend looking at the strengths of the attention economy to exploit it while we are stuck with it. It’s weaknesses are the same as they’ve always been. Corruption is corruption.

As a reminder, again, I wrote a booklet called “Save a Life From Human Domestication in 30 Minutes” and for some time I have left a version of it on the server from You can find it.

It is possible that the attention economy is not really a new idea as much as a new and immature vocabulary complex mapping long charted ideas. If the Internet did not relegate conventional economics to the past, why would the attention economy relegate efficiency, merit, and competency to the past? There is a bit of rock, paper, scissors here. We must be competent within the control system before we can be competent with rolling out a well-designed replacement, necessarily furbished with a different quality of people. Politics is indeed everywhere the human social condition is, and conquest is the crux of politics. Did I mention we have been emasculated?

There is the little matter of intelligent design asserting itself as superlative. The problem is the solution, at nature’s pace.

In summary, it is real easy to take the control grid as normal and enduring, and to study it like a technocrat trying to make it work better ‘for humanity’. Man-made control grids, unlike the natural ones of ecology, are not for the general or greater good of humanity. Predetermined winners soften over the generations. Oppressive control grids are not progressive in the cultural sense, which is to say in the sense of cooperative sophistication and fruitfulness. Relativists can never know themselves like absolutists can, and relativists are always parasites if given the choice. Within your sphere of grasp regarding your vitality, take that choice away.

PUA is the way. Unplug, side step, ride, rebuild.

—‘Reality’ Doug, 25 May 2015


About ‘Reality’ Doug

I'm feed up with herd people, so civil and uncivilized, these feckless barbarians with manicures. Where is Galt's Gulch? and where are the people to go there? Who am I? Who is John Galt?
This entry was posted in Game Lifestyle, Philosophy and tagged , . Bookmark the permalink.

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s